Friday, October 28, 2011
Radio on Autopilot
When you listen to the radio, do you tend to listen at around the same time of the day? Try that for a week and find out how many times you listen to the same song at any particular time. Find out whether it's one song or more than one song.
I was listening to a station at work and they played Lady Gaga's Edge of Glory at the same time every day. I know this because every time I came in at around the same time and they played Edge of Glory.
This is not the first time this has happened. I remember back in my high school years when Janet Jackson had the song "Go Deep". Don't get me wrong, I love me some Janet, but every time I got on the school bus, that song played for about two, maybe three weeks.
I can't be the only one who's noticed this happening for an extended period of time. There's no excuse for these major radio stations to go on autopilot and not switch things up every now and again. It's bad enough you hear the same 4 or 5 songs every hour, but playing them at the same time as yesterday? Someone please get me my I-Pod.
Referring to radio stations, you are the radio station. You are the tastemaker. Consumers are occasionally naive, but they're not stupid. They're gonna notice if you're half-assing and are likely to ask for their I-Pod's like I did.
Clear Channel just got rid of a considerable chunk of DJ staff just this week. It sounds like Clear Channel is intending to centralize their business in select markets, which could mean playing music from remote areas or having DJ's from completely different areas of the country announce local news. They already syndicate some morning programs, but this could mean that you may be eventually be hearing the same song in Cedar Rapids, Iowa at the same time as you would in New York City.
Again I ask, have you ever dealt with a station that plays the same song at around the exact same tme? What do you think this Clear Channel reorganization means for the individuality of radio stations?