Monday, January 16, 2012

Dave Grohl: A New Rock Revolution is Coming

In a recent Billboard interview, Dave Grohl compared the current musical climate to what was going on just before Nirvana exploded onto the scene in 1991 with Nevermind.

He believes that a new rock revolution is coming and that rock is not dead.

I believe that rock is not dead as well, despite what naysayers have been saying for a few years.

However, I don't know if rock will ever be as commercially successful as it was back when Nirvana, Soundgarden and Alice in Chains were platinum players.

It remains to be seen if there's an artist or group of artists willing to take that challenge, but I do know that there are plenty of hard rock and alternative artists that are consistently good at what they do.

One thing is for sure though; the rock revolution will not be televised. It'll be online.

MTV as we knew it died years ago.

My personal opinion is that there should be festivals that continue to be streamed for free online on sites such as Youtube. Last year's Lollapalooza where Foo Fighters headlined a rainy Sunday night is a brilliant example of how amazing a rock band's reach can be with the power of the web watching a rock show. Venues should take advantage of this as well. The Rave is another example of how webcasting can change the industry and the brands of popular venues around the country. It doesn't happen nearly as often as it should. Live music is the cornerstone of rock music's success.

Rock music needs the Internet to embrace it as terrestrial radio has abandoned rock as commercially viable music. Rock is not only getting switched out for pop and urban stations, but also non-music formats such as news and talk.

If Adele can spin the pop music world on its ears, then there has to be a rock artist that does the same to rock as Dave Grohl mentioned.

Is there anyone that you feel could lead the "new rock revolution" that exists today? Is the revolution just a short time away? If not now, when? (No, that's not in reference to the new Incubus album, but you should probably check that out anyway.)

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