Monday, November 28, 2011

Google Plus: Another Social Networking Failure?

Before I begin, I just want to say that I like Google's company overall. They own Youtube and have the most recognizable search engine available. Having said all of that, it seems as if Google Plus, their latest social network is not very far away from becoming the next Google Buzz.

The problem has nothing to do with the functionality of the actual site. That's always fixable. What is not is the time that it has taken them to implement something as simple as business pages. Google Plus debuted in June, but they didn't start business pages until earlier this month. In the world of social networking where instant gratification is key, 5 months is a long time to wait.

In the meantime, Facebook took some of the qualities that made Google Plus unique (such as posting for certain circles) and made them their own. They now have their own "hangout" feature collaborating with Skype for video chatting.

Google's Music Store is even having its own issues. Facebook is trying to get their own music store off the ground and once it does that, even though Google was first in launching, Google can't even say they're a legitimate competitor with Facebook...merely an alternative.

I really would like to see Google be competitive with Facebook because I think that feature wise, they could potentially outperform Facebook. However, if Google Buzz was any indication to how they intend to handle Google Plus, there's nothing that would get Google out of the doldrums at that point and they will have failed yet again.

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