Sunday, December 4, 2011

2011: The Year in Viral Music

2011 marked an unforgettable year in music that went viral.

The video and song that set the tone for this year was Rebecca Black's "Friday". It trended and trended and yeah. Most everybody hated it, but most everybody was parodying it too. The song got so popular that it had been in the I-Tunes Top 100.

The song got so popular that it became the product of a lawsuit. The song's views got to a point where Youtube wanted to profit off of it even further, charging users to play the entire song and eventually pulling it and its millions of views. Not long after, the video returned to Youtube and has continued to amass an insane number of views.

It's gotten to a point that Rebecca Black has been granted a legitimate chance to have a music career. Her two followup videos, "My Moment" and "Person of Interest", have amassed over 30 million Youtube views.

No genre has benefitted from viral music as much as rap has. Last year's biggest viral hit was "The Bed Intruder Song".

The most controversial viral video this year was Mr. EBT's "My EBT". On the one hand, many people thought it was funny, but conservative commentators were quick to jump on its message saying that far too many people abuse the country's welfare system. It was because of this that the duo that made it (Money Maine was the producer) onto the news having to explain their stance on the song.

The Black Friday anthem of the year clearly went to Mr. Ghetto's "Wally World". If you're going to shake your ass while pepper spraying people in the face just to get that discounted X-Box, this is the jam to do it to. This is one of those videos that they would have probably shown on BET's Uncut back in the day at 3 o'clock in the morning. I want to hate it, but it's just so damn catchy.

Not everything turns out to be so bad it's good. Take Boston duo's Karmin, who's "Look At Me Now" video was amongst the top viewed videos of the entire year with almost 50 million views. In fact, most of their covers have at least 10 million Youtube views. They played Ellen, got commercial spots on the NBA Finals, and eventually got signed to Epic Records. Their debut album will hit stores next year and marks a change in traditional means for discovering new talent. This is the new tradition.

I just wonder what viral video can do the same next year.

No comments: